Adidas Case Study

Adidas Case Study

🎫 11/26/20 1:27 PM || 🙎‍♂️ webmaster

Adidas Case Study

Adidas Case Study

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Adidas Case Study

The Search for an
E-comm Partner in
the Middle East

adidas® currently offers its products to the Middle
Eastern customer via a localized website that enables
COD. The eCommerce operation ensured that adidas’
customers receive the highest service quality and
engagement. The operation allowed adidas to maintain
full control of the customer experience and improve
margins.

adidas® partnered with Revton to establish its MENA
eCommerce operations with full end-to-end solutions
offered by Revton. Revton built the technology
platform that caters to the nuances of the Middle
Eastern eCommerce market (such as enabling COD)
and managed the entire eCommerce operation.

Making adidas® Middle East Native

Revton worked with adidas to localize the entire value chain, making sure that the Middle Eastern customer navigated a seamless website that behaved like a local one.

Website Experience

A global brand such as adidas knows the importance of providing a consistent, fully branded customer journey from start to finish.

For adidas, shopping experience is seamless, with no indication that a partner is working behind the scenes. Revton built the website for adidas using our own proprietary platform. The platform was built with one backend and several frontends for several countries in the Middle East, allowing a tailored approach for each country. Revton also provided the necessary hosting and infrastructure required to support large volumes.
Localized marketing and customer data

Any brand, no matter how well known in the offline realm in the region, needs to focus on local digital marketing to build brand recognition and drive traffic to their platform. adidas worked with Revton to optimize their keyword strategy, develop effective onsite and offsite SEO strategies and manage social media marketing and engagement.

Middle Eastern merchandizing and production

adidas sells a wide range of items in the Middle East, requiring different merchandizing campaigns for different seasons during the year.

“To ensure items are properly translated, Revton hired a dedicated team that produced seasonally-relevant promotional campaigns and ensured items headlines and their descriptions are written in Arabic.
Cultivated customer relationships

adidas customers were presented with the chance of interacting with the brand in any way they would like whether it was chat, phone or email.

This flexibility ensured the continued happiness of adidas’ customers in the Middle East.
Fully-managed logistics

Revton managed the end-to-end logistics operations for adidas,

emphasizing fast delivery to the end consumer across the GCC and ensuring customer satisfaction.

Real Middle East Presence Achieved

adidas currently offers its products to the Middle Eastern customer via a localized website that enables COD. The eCommerce operation ensured that adidas’ customers receive the highest service quality and engagement.

The operation allowed adidas to maintain full control of the customer experience and improve margins.

Looking to the future, adidas and Revton continue to launch additional countries and expand the growing company’s global footprint. A dedicated account manager works with the brand every step of the way to ensure that they are following in-country best practices, providing an excellent shopper experience, and realizing the revenue growth they are targeting.

See the complete case study

Download the full case study and know better how we helped adidas® to thrive in
MENA region with a complete e-commerce solution